May 02, 2019


“Today’s customers differ quite markedly from customers in years gone by, the most obvious difference being their expectations. They are exposed to a broader range of products and services from a variety of businesses, both brick and mortar and online, making them far more savvy and subsequently more demanding. Despite this cultural shift, one thing remains the quintessential component for any customer, the experience.”

Read the full article here.

First published in The CEO Magazine, December 2015.